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Working with the media to communicate your science
August 3 - August 6
A Second Century Stewardship workshop at the Ecological Society of America annual meeting. Conference registration is required to participate.
Most Americans learn about science from the news media. But how do reporters decide what stories to tell? How do you make your research interesting to their readers? Working with the media can help you improve how you tell your own story, while also helping to share your science with broad and diverse audiences. This session is a fast-pace workshop in crafting your message, practicing your delivery, and learning from science journalists and editors representing national and regional magazines and newspapers. Participants can pitch their stories and receive feedback, and ask questions of the panelists. Participants will learn about the needs, interests, and methods of their fellow conservation scientists and the media, while gaining practical skill in creating conservation messages and identifying stories that resonate with public audiences.
Presented by Catherine Schmitt. Panelists include:
Paul Gabrielsen, science writer with the University of Utah
Kurt Repanshek, founder and editor of National Parks Traveler